Kurukshetra heritage: Issues in marketing cultural tourism (Note)
By: Likhi, Abhilaksh.
Material type:
ArticlePublisher: 2004Description: p.502-507.Subject(s): Note | Tourism
In:
Indian Journal of Public AdministrationSummary: The country holds a vast potential of cultural tourism to many known and lesser-known destinations of historical and cultural importance. Kurukshetra's celebrated association with the Bhagvad Gita and the Mahabharata can be skillfully and innovatively packaged to attract tourists who are out to seek spiritual rejuvenation and cultural enrichment. This article reiterates the need to mount aggressive initiatives to create viable heritage package to provide theme based rejuvenating experience to tourists in the land known for its intrinsic prestine glory. - Reproduced.
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Articles
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Indian Institute of Public Administration | Volume no: 50, Issue no: 2 | Available | AR62127 |
The country holds a vast potential of cultural tourism to many known and lesser-known destinations of historical and cultural importance. Kurukshetra's celebrated association with the Bhagvad Gita and the Mahabharata can be skillfully and innovatively packaged to attract tourists who are out to seek spiritual rejuvenation and cultural enrichment. This article reiterates the need to mount aggressive initiatives to create viable heritage package to provide theme based rejuvenating experience to tourists in the land known for its intrinsic prestine glory. - Reproduced.
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