Choosing business school: an application of Q-methodology
By: Rahman, Zillur.
Contributor(s): Bhattacharyya, S.K.
Material type:
ArticlePublisher: 2003Description: p.195-202.Subject(s): Education | Management education
In:
ProductivitySummary: The number of postgraduate programmes in India has dramatically increased in the past decade. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools. For an effective differentiation, it is however, necessary to identify the criteria used by candidates willing to join an MBA programme. The authors conducted a survey for this purpose, and this paper presents the results obtained by using the Q-Methodology. - Reproduced.
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Articles
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Indian Institute of Public Administration | Volume no: 44, Issue no: 2 | Available | AR60115 |
The number of postgraduate programmes in India has dramatically increased in the past decade. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools. For an effective differentiation, it is however, necessary to identify the criteria used by candidates willing to join an MBA programme. The authors conducted a survey for this purpose, and this paper presents the results obtained by using the Q-Methodology. - Reproduced.
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