Projected behavioural change in Swachh Bharat Mission: A public policy
By: Mohapatra, Gadadhara
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Material type: 
BookPublisher: Indian Journal of Public Administration Description: 65(2), Jun, 2019: p.451-474.Subject(s): Public policy - India
In:
Indian Journal of Public AdministrationSummary: The Swachh Bharat Mission (SBM) is the largest behavioural change programme in the world. The mission has shifted its focus from production outputs (i.e. toilet construction) to behavioural outcomes (open-defecation-free [ODF] India). The SBM’s emphasis on behavioural change in rural sanitation at the grassroots level also leads to rigorous verification and sustainability of the benefits accrued to rural communities. The SBM targets to achieve an ODF India by 2019, on the eve of the 150th birth anniversary of Mahatma Gandhi. In addition to this, the mission will also contribute to India reaching the UN Sustainable Development Goal 6, which calls for ensuring availability and sustainable management of water and sanitation for all. It is in this context that the article critically analyses the sanitation services in general and with special reference to SBM in India from a public policy perspective. It seeks to establish the linkages between public health and sanitation and problemetises the issue of open-defecation and its health implications. It provides an analysis of behavioural change techniques in community-led total sanitation (CLTS) and its application in achieving Swachh Bharat (clean India). The article presents a historical account of sanitation situation in colonial and post-independence India, followed by an in-depth analysis of the formulation of the SBM. Lastly, the article examines the current status of implementation of SBM and it also discusses the emerging issues and concerns that could be addressed in achieving ODF India. - Reproduced.
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Articles
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Indian Institute of Public Administration | 65(2), Jun, 2019: p.451-474. | Available | AR122076 |
The Swachh Bharat Mission (SBM) is the largest behavioural change programme in the world. The mission has shifted its focus from production outputs (i.e. toilet construction) to behavioural outcomes (open-defecation-free [ODF] India). The SBM’s emphasis on behavioural change in rural sanitation at the grassroots level also leads to rigorous verification and sustainability of the benefits accrued to rural communities. The SBM targets to achieve an ODF India by 2019, on the eve of the 150th birth anniversary of Mahatma Gandhi. In addition to this, the mission will also contribute to India reaching the UN Sustainable Development Goal 6, which calls for ensuring availability and sustainable management of water and sanitation for all. It is in this context that the article critically analyses the sanitation services in general and with special reference to SBM in India from a public policy perspective. It seeks to establish the linkages between public health and sanitation and problemetises the issue of open-defecation and its health implications. It provides an analysis of behavioural change techniques in community-led total sanitation (CLTS) and its application in achieving Swachh Bharat (clean India). The article presents a historical account of sanitation situation in colonial and post-independence India, followed by an in-depth analysis of the formulation of the SBM. Lastly, the article examines the current status of implementation of SBM and it also discusses the emerging issues and concerns that could be addressed in achieving ODF India. - Reproduced.
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